Why (Image) Size Matters on Social Media [+ Free Templates]

4 min read
Becky Lushey
photoshop mockup of laptop with psd template

Whether you’re uploading branded headers for the very first time or are just looking to freshen up your page, getting the image sizing right on your business’ social media profiles is often a complete headache.

We’ve all been there. You’ve created a great new banner for your company’s Facebook page that you’re really satisfied with but when you go to upload it, it no longer fits the dimensions you’d been working with.

What’s more, Facebook’s compression makes it look terrible!

Facebook, Twitter, Instagram - all of the social media giants are guilty of changing their recommended dimensions at a rate that small businesses struggle to keep up with.

Without keeping on top of these changing dimensions, your social media profiles can start to look pretty shabby and, ultimately, degrade the face of your business online.

social media app icons

We all know that visual content rules the social media landscape.

Facebook posts with images generate 2.3x more engagement that those without images and adding images to your Tweets can generate 150% more retweets that those that are text-only.

Instagram, a social media platform based around sharing image content, is now the fastest growing social network of all.

So it’s fair to say that making your visual content as top notch as possible is incredibly important for building a great reputation amongst your consumers.

When you find yourself in need of some image resizing your first impulse might be to simply Google the correct dimensions, but it can be tricky to make sure that the information you find online is as current as possible.

The good folks over at Sprout Social claim to keep this Google Doc up-to-date at all times, so if you’re looking for a quick fix, we’d recommend bookmarking this doc.

However, a much better method for ensuring that your high quality images will look great on social media is to use our free pack of Photoshop templates as a base for your visual content.

Screenshot of Photoshop Template

This pack of templates includes art-boards for Facebook, Twitter, Instagram and LinkedIn that are the correct size for high quality headers, profile pictures and posts.

Facebook posts with images generate 2.3x more engagement that those without images and adding images to your Tweets can generate 150% more retweets that those that are text-only.

Download our free high-resolution template for social media

Our handy Photoshop file includes art-boards for Facebook, Twitter, Instagram and Linkedin!

Free Download

To be specific, in this download you’ll find social media templates for:

Facebook

  • Profile picture
  • Header
  • Posts
  • Facebook stories

Twitter

  • Profile picture
  • Header
  • Posts

Instagram

  • Profile picture
  • Square posts
  • Portrait Instagram stories

LinkedIn

  • Profile picture
  • Header
  • Posts

Simply use these templates as a blank canvas to build your image of top of. As they’re all already correctly sized, you don’t need to worry about cropping your image ever again! Plus, these templates are big enough to ensure that not even Facebook’s compression will manage to lower the quality of your images. Take that, Facebook!

Download our free high-resolution template for social media

Our handy Photoshop file includes art-boards for Facebook, Twitter, Instagram and Linkedin!

Free Download

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