Content writing is one of the most effective ways to drive traffic to your website. If you’re lucky, people might even make a purchase or sign up to your goodies off the back of your fabulous content.
Not convinced yet? Let’s hit you with a stat – content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Pretty good, huh?
(Source: Demand Metric)
But what do you write about AND how do you find time to write it?! If you’re a marketer with 17398 other things on your to-do-list, content writing often falls to the back of the queue.
Fear not, for I have the answers.
Let’s start with WHAT to write about.
Put your thinking cap on and grab your pen or paper (or jump over to one of my favourite free mind mapping tools, Coggle.it).
Write “Problems and Challenges my Customers Face” in the middle.
Put yourself in your customer’s shoes and think about the issues they face. How can your product or service make your customer’s life easier, how are you going to solve a problem they have? My perfect example is that lots of my clients want to be able to write more content, so here I am writing this blog post!
And this can be applied to whatever industry you’re working in, and includes any and all FAQs you have heard from customers. It’s well worth looking back at customer feedback for some ideas.
So let’s look at another example:
Ice cream maker? Here are a few content topics I just thought of which your customers might like to read.
I think you’ll agree that ice-cream related articles are the most important pieces of advice you could ever possibly receive, right?
Ok, so some of those articles might need jazzing up. Make them visually appealing too. You can whack your camera out and do a bit of photography (or borrow other people’s photography, with permission of course).
But you get the idea. It’s about answering the most pressing questions your audience have and most importantly, adding value.
First up, I want to plug freelance copywriters.
In fact, a lot of websites, brands and bloggers don’t even write their own content, but you’d never be able to tell. For the ultimate time saving tip, ask a freelancer to write an article for you.
They’re pros at writing good copy and will write something which is engaging, action based and you don’t usually have to come up with anything apart from a title, a few keywords and the tone of voice you’re after.
It helps you to free up your time and spend it on other important stuff.
I’d recommend seeking out slick copywriters (Laura Cooper ;P) with a quick Google search in your area. Hopefully they’ve got a website and you can check out their portfolio. I wouldn’t recommend dodgy content mills or people charging pittance, because the quality of the articles probably won’t be great.
This is super useful if you’re looking for quick content to promote something new or react to a current trend.
Obviously, if you’re looking at long-form content or something a bit more complex then you’ll need longer, but you can stick to the same structure.
There you have it. 30 minutes or less… bish, bash bosh. Right, now we’ll time you, 3, 2, 1…GO.
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