Writing the best meta description in 2023

A meta description is a short snippet of text that appears below a page's title in search engine results.

While it's not a ranking factor, a well-written meta description can help entice users to click through to your page.
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So, what makes for the best meta descriptions in 2023? Here are a few tips to keep in mind:

Keep it short and sweet

Meta descriptions should be no longer than 160 characters, as anything longer will be truncated in search results. Aim for a clear, concise summary of what the page is about.

Include a call to action

A meta description is an opportunity to convince users to click through to your page. Encourage them to take action with a strong call to action, like "Learn more" or "Sign up now."

Use relevant keywords

Include relevant keywords in your meta description to help users understand what the page is about and to signal to search engines the content of the page. However, be careful not to stuff your meta description with keywords – this can come across as spammy and may actually hurt your ranking.

Make it unique

Each page on your website should have its own unique meta description. Don't use the same meta description for multiple pages, as this can be confusing for users and may lead to a lower click-through rate.

Test and optimise

As with any aspect of SEO, it's important to test and optimise your meta descriptions to see what works best. Try out different versions and track the results to see which meta descriptions are most effective at driving clicks.

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In summary, the best meta descriptions in 2023 are:

• Short and sweet
  Keep your meta descriptions under 160 characters for optimal visibility in search results.
• Include a call to action
  Encourage users to click through to your page with a strong call to action.
• Use relevant keywords
  ‍Include relevant keywords to help users understand what the page is about and signal to search engines the content of the page.
• Unique to each page
  Each page on your website should have its own unique meta description.
• Test and optimise
  Experiment with different versions of your meta descriptions and track the results to see which ones are most effective at driving clicks.

By following these tips, you can write meta descriptions that effectively summarise the content of your pages and encourage users to click through to your website. This can help improve your website's visibility in search results and drive more traffic to your site.